Entries Tagged 'technology' ↓

Researchers at the University of Hertfordshire asked 100 people aged between 22 and 45, who went on three-minute speed dates, the best opening lines they heard. The winning lines? ‘What is your favourite pizza topping?’ and ‘Who would you be if you were going on Stars In Your Eyes?’ These give the other person the chance to respond in a light-hearted way. The worst lines? ‘I have a PhD in computing and, ‘My best friend is a helicopter pilot.’

elevator test

A product vision model helps team members pass the elevator test — the ability to explain the project to someone within two minutes. It comes from Geoffrey Moore’s book Crossing the Chasm. It follows the form:
for (target customer)
who (statement of need or opportunity)
the (product name) is a (product category)
that (key benefit, compelling reason to buy)
unlike (primary competitive alternative)
our product (statement of primary differentiation)

(from: http://www.codinghorror.com/blog/archives/000962.html)

the paperclip

“Never, btw (which, unlike ‘poststructuralism,’ is a word in Word
spellcheck), ask that androgynous paper clip anything. S/he is
just a stooge for management, leading you down more rabbit holes
of options for things called Wizards, Macros, Templates, and
Cascading Style Sheets.”

- Louis Menand, commenting on Microsoft Word, in the New Yorker
article “The End Matter” (October 6, 2003).

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